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There’s a persistent myth in the industry right now. Build flex space, label it “premium,” and the market will do the rest. But tenants are not buying into the concept of flex space. They’re buying out of frustration with

7 Ways Flex Space Delivers ROI—and Why Traditional Models Are Leaving Money on the Table For years, self-storage has been built on a simple idea: maximize square footage, push occupancy, control costs. That model still works. It