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Self-storage has always rewarded efficiency. The right layouts, the right unit mix, and buildings that are easy to operate year after year. That still matters. What has changed is the pace of the market and the expectations

When developers think about maximizing profit in a self‑storage facility, the focus often goes straight to location, unit mix, and lease‑up strategy. All critical decisions—but they’re only part of the story. The reality is this:

Henry Tracz III and the BETCO team partnered with Middletown Self-Storage for a planned self‑storage development in Middletown, Rhode Island. The goal was simple yet ambitious: create a four‑story, ground‑up storage facility that

The self-storage industry continues to evolve, driven by shifting consumer expectations, technological advancements, and the growing need for flexible space solutions. At BETCO, we’ve seen these trends firsthand through projects